Pakistan's premier motor-sports event, the Cholistan Desert Jeep Rally is commencing from today, with an aim to promote tourism in the vast and unique desert of Cholistan besides inter-provincial harmony and integration. The rally is being organized by Tourism Development Corporation of Punjab. Motor-sport enthusiasts from Pakistan and abroad are expected to take part in the event.
More than 100 drivers will be participating in the rally this year. The event is powered by Indus Motor Company (IMC). Speaking of the collaboration with Punjab Tourism Development Corporation for the Rally, the CEO of IMC Mr. Ali Asghar Jamali said "IMC aspires to promote motorsports in Pakistan and through such events, and Cholistan Jeep Rally offers a unique opportunity to the motorsports enthusiasts of the country to showcase their talent. Toyota vehicles are known across the globe as being durable and reliable on various terrains and are therefore a preferred choice for many rally drivers".