The New York Times said Wednesday it had teamed up with the online service Spotify in bid to lure subscribers with a "news and music experience." The companies announced that new digital subscribers to the New York Times who commit to a one-year term would get free access to Spotify Premium with its 30 million songs and two billion playlists.
The offer, which proves access to the daily's digital content for $5 a week, is for US residents who are not current subscribers of the Times or Spotify. "At the Times we are not only dedicated to helping our readers understand the rapidly changing world around them, but also to helping them live better lives," said Meredith Kopit Levien, executive vice president and chief revenue officer of the newspaper.