A Letter of Understanding (LoU) was signed on Monday between Pakistan Ordinance Factory (POF) and Beretta Italy at Idex-2017 being held at Abu Dhabi UAE. The agreement was signed by Chairman POF Board, Lieutenant General Omar Mahmood Hayat, HI (M) and Antonio Biondo, Defence Sales Director Beretta Italy signed from Beretta side.
According to LoU, the POF will start sales of Beretta products Pistols, Shot Gun and Apparel in Pakistan. The POF and Beretta have agreed that they will cooperate with each other on future business opportunities relating to Beretta products in Pakistan.
Joint Marketing and cooperation will be made in order to enhance the export marketing. Beretta is a famous brand for manufacturing of high quality products and POF is the manufacturer of latest weaponry for the last 66 years and the mother industries in defence production in Pakistan. The joint cooperation between the two famous brands will go a long way business relation and bring lucrative business opportunities for both companies.
The POF is showcasing its whole range of products in this mega international event and hopeful to catch a large number of customers of this region. The POF is also going to sign several agreements with various countries during the course of exhibition to enhance mutual cooperation in defence production. The POF pride weapon "POF Eye, a Corner Shot Riffle" remained the center of attention among the visitors during the first and second of the exhibition. Pakistan is the second country in the world and first in the Islamic World producing an advanced weapon system that can target with precision and without exposing shooter himself.