India's Avenue Supermarts Ltd will take subscriptions for its initial public offering of up to 18.7 billion rupees ($280.42 million) on March 8-10 with the listing likely to take place on March 21, the supermarket operator said in a filing released on Friday. The IPO by Avenue Supermarts, which operates 118 stores across 45 cities under the "D'Mart" brand, comes at a time when share markets are rallying, with the NSE index on Thursday hitting its highest since March 2015.