A three-day Swat Snow Festival in Malam Jabba in Swat district on Saturday inaugurated by Advisor to chief minister on Tourism Abdul Munim Khan during a ceremony, aiming at to promote and revive the tourism in the serene valley. Tourism Corporation of Khyber Pakhtunkhwa (TCKP) and the Swat district administration have jointly organised the festival and skiers from across the country are participating in the event. Skiing, paragliding, tobogganing, playland, music show, and food and handicrafts stalls are features of the festival.
Stalls of local cuisines, handcrafts, traditional dresses showcasing culture of the province have been established. The TCKP has arranged several events, including paragliding, rafting, safari train tours, for domestic and foreign tourists. Besides Tourism Corporation Khyber Pakhtunkhwa (TCKP) Managing Director Mushtaq Ahmed Khan, Deputy Commissioner Swat Atifur Rehman, TCKP General Manager (Admin) Sajjad Hameed, Director Culture Ajmal Khan, a large number of skiers, tobogganers and tourists were present on the occasion.
Speaking at the inaugural ceremony, Abdul Munim said the event was aimed at promoting and reviving tourism in the serene valley under the government policy. He said that revival of scenic places, refurbishment and renovation of archaeological and heritage sites and provision of facilities to tourists in the province were top priorities of the Pakistan Tehreek-e-Insaf (PTI)-led government.
Advisor to CM said that the Swat Snow Festival would send a positive message to the world that peace had been restored and tourism activities in full swing in Malakand, Hazara divisions and elsewhere in Khyber Pakhtunkhwa. He said strenuous efforts were being made to develop scenic spots and make facilities available there to attract domestic and foreign tourists to the province.