Haleeb Foods has announced that it is actually reducing the price of its one litre and 250 ml packaged milk to facilitate the people in Ramadan. Haleeb believes that it is the consumers' basic right to get quality product at an affordable price and this need intensifies in Ramadan when people fast all day. The consumption of milk increases considerably in this holy month as people need to give themselves sufficient energy for the whole day's fasting.
Announcing the Ramadan relief package, Haleeb Foods Corporate Affairs Manager, Shahzad Ahmad said, "We want to make our fellow countrymen believe that we just don't want to make profits but we care about them and want to facilitate them for having healthy diet in the month of Ramadan. The protein in milk is highly valuable and can be converted into usable energy a body requires throughout the day during fasting. The lower price of our quality milk will surely help people to consume the necessary quantity of milk without feeling heavy on their pockets."-PR