This year Cadbury Dairy Milk celebrates Eid with the residents of Dar-ul-Sukun bringing them the joy of togetherness. As part of its Eid campaign, the Cadbury Dairy Milk team devoted a day of fun filled activities for the young and elderly at Dar-ul-Sukun and made their Eid more delightful. In partnership with TCS, they collected and distributed Cadbury Dairy Milk chocolate bars as Eidi to the residents of Dar-ul-Sukun while being their family for the day.
"Being a brand that stands for bringing the joy of belonging in consumers' lives, Cadbury Dairy Milk finds a natural connect with the aspect of inclusion and what better way to celebrate this at Eid than within our community where the disabled and underprivileged rarely ever get the opportunity to celebrate it like the rest of the country," said Usman Muneer, Managing Director Mondelez Pakistan Ltd, "Collaborating with Dar-ul-Sukun, this Eid has facilitated in establishing this connect and has been an enlightening experience for us all."-PR