A high level delegation of Pakistan Furniture Council (PFC) on Saturday left for America on two-week visit to explore new markets and strengthen the bilateral trade relations with the American business community. The delegation headed by the council's chief executive Mian Muhammad Kashif will study the furniture' latest designs and related technologies to improve the product.
He was talking to media prior to his departure. Such business-oriented tours could play a pivotal role in achieving the furniture export target of more than $1 billion annually, he said. The Council's Secretary Hamid Mahmood who was present on the occasion said that planning a strategy to enhance furniture exports is under progress. This sector could touch US $850 million export by 2017 provided arrangements are made skill workforce, women development schemes and high tech machinery.
He said that Trade Development Authority of Pakistan (TDAP) should support the furniture exporters at international exhibitions. Presently, exports to Italy, France and USA are around 55 percent of the total exports which can be enhanced if Pakistani foreign missions help explore new avenues and organize fairs in their respective countries.