Governor Sindh Muhammad Zubair expressed the hope that manufacturers and service providers will keep their momentum to provide best goods and services in order to raise the high standard of living for Pakistani consumers. Speaking as a chief guest at the 12th Consumers Choice Awards held at Governor House on Thursday, he said the awareness level among the consumers is gradually increasing related to the quality of products and services which is a healthy sign for the competition among the public, manufacturers and service providers.
He added that consumers are well aware to exercise their right of free choice at all level, however platform for recognizing the efforts of companies and brands will create a constructive competition among the products and services. Zubair mentioned that the present government also established Sindh Food Authority as part of Consumers Act whereas the Consumers Right Council has been working at Governor House to address the issues of the public.
Governor Sindh appreciated the efforts of setting up consumers' court in Sindh by Consumers Association of Pakistan (CAP) and hoped that matters related to consumers' rights will gradually end up ill practices of business in the local market. The award ceremony was attended by various dignitaries and corporate leaders as the guest of honours including Consul General Malaysia Muhammad Ismail, CEO Industry Motor Company Ali Asghar Jamali, DG PSQCA Khalid Siddiqui, CEO Naheed Super Market Abrar Uddin, Zohaib Hassan, COO Shaheen Air International and others.
The awards were distributed in 14 specialized categories including CEO of the Year, Consumers Demand and Consumers Choice. Different companies, businessmen, influential figures, and socialites were conferred with special recognitions and awards for their services they rendered for the development of society. Khukab Iqbal, Chairman Consumer Association of Pakistan (CAP) also spoke on the occasion.