The Imperial Electric Company (IEC), a premiere engineering company, and GE Lighting, announced Tuesday a strategic partnership aimed at creating a channel platform to identify and deliver the cost effective and efficient GE Lighting capabilities across a wide range of sectors, including, home, retail, office and hospitality.
The strategic partnership with IEC underscores GE Lighting's strategy to expand its footprint of comprehensive solutions in Pakistan by working with local partners with proven market competencies to create an effective distribution network to reach the end consumer.
Tahir Rehman, Managing Director, Imperial Electric Company, said, "GE Lighting brings an extensive range of solutions that complement our operations in the country. The company's strength in LED lighting, which contributes significantly to energy efficiency and environmental sustainability, is an ideal fit to our vision to be the sustainable lighting partner. We have a strong track-record in supporting and representing some of the world's renowned manufacturers, and the partnership with GE Lighting will further strengthen our business relationship with this respected lighting brand."
Sarim Sheikh, President & CEO of GE Pakistan, Iran and Afghanistan, added, "The distribution agreement with IEC brings us closer to our customers and enables us to offer comprehensive solutions, supported by efficient sales and installation.
The agreement will enable our project clients to benefit from the domain industry experience of IEC too, thus enhancing all-round operational efficiency. Underscoring our focus on investing in local partnerships in the country, this strategic collaboration will further contribute in achieving the sustainable development goals in Pakistan."-PR