The UBL Literary Awards, originally launched in 1967, recognize emerging local talent in Pakistani literature. The first edition of the refreshed UBL Literary Awards was held in Karachi in 2010. With each passing year, the Award has established itself as a benchmark of literary success. The Awards are eagerly awaited and appreciated by both the literary circle and the general public. The UBL Literary Awards are now recognized as acknowledgement of the Bank's contribution as a responsible corporate citizen.
UBL has initiated the process for the 7th installment of the Awards, to be held in early 2018, by inviting entries for nomination. English and Urdu books written by Pakistani writers and published in Pakistan in 2016 are eligible for entry.-PR