Punjab University Hailey College of Banking & Finance has organized a seminar on "Challenges of Marketing Profession" to prepare the graduates for the challenges of modern changes and dynamic world of business. The seminar was conducted by Ejaz Ahmed, CEO, Sentient (Pvt) Ltd while HCBF Principal Professor Dr Mubbsher Munawar Khan, students of final semester of BBA (Hons) Banking & Finance and Insurance & Risk Management participated in the event. Addressing the seminar, Ejaz elaborated the need of planned marketing activities for survival in the competitive environment. He deliberated upon the personality traits of a successful marketing executive. The dynamics of marketing for exploring entrepreneurial opportunities were also highlighted. Mr. Ejaz encouraged the participants to enter the business as an entrepreneur rather striving for job hunting.
He presented a detailed review of the attributes that transform a professional into a successful entrepreneur. Concluding the session, Professor Dr Mubbsher Munawar Khan advised the students to keep their options open for a successful career path. He gave a detailed review on the changing world of marketing. He advised the students to keep themselves updated on the competitive strategies being followed in the business world. The students appreciated the efforts of the college management towards their grooming and development. Personal interest of the principal in this regard was also acknowledged with warmth.