Haier has set a blistering pace in the world market, becoming the first brand to outsell all other brands of home appliances for a record 9th consecutive year. Data released by Euromonitor, the world's most authoritative market research institution puts Haier at the very top, with a 10.5 percent share of the global home appliance market, a massive 4.5 percent lead over the second best global brand in terms of volume sales.
It is significant that the Haier brand has led the world as the top selling global brand since 2009, out pacing all other home appliance manufacturers across the globe. Euromonitor data for 2017, recently released, shows that Haier leads the world in major home appliance categories. In Refrigerators Haier leads with a 17.3 percent share of world sales, 14.6 percent in Washing Machines, 13.5 percent in electric coolers, and a whopping 20.6 percent share in freezers. Overall the brand leads the world with a 10.5 percent share of the home appliance market. With a 25 percent market share of the Pakistan home appliances market, Haier in the top seller in washing machines, air-conditioners, freezers, and refrigerators which reflects the increasing confidence of the Pakistani consumer in the brand.-PR