Hayat Kimya, the FMCG company of a 3 billion USD turnover Turkish conglomerate 'Hayat Group' has proudly launched its operations in Pakistan with the introduction of Molfix [baby diapers] from the hygiene category, and Papia and Familia [toilet paper, paper towel, facial tissue] from the tissue category.
Hayat Kimya believes in Pakistan, which has a huge potential as an emerging market and as the world's 6th largest population, together with the benevolent relations with Turkey for decades. The company, world's 5th largest branded baby diaper manufacturer, as well as the largest tissue manufacturer of Middle East, Eastern Europe and Africa, brings its top innovative and high-performance products to Pakistan in February, and will continue investment worth 150 million USD in the near future.-PR