A total of 28 companies from Pakistan are participating in Beautyworld Middle East 2018 scheduled to be held from 08-10 May at Dubai. A total of 16 direct exhibitors and 12 under the banner of Trade Development Authority of Pakistan (TDAP) will participate and showcase their products in the expo.
The companies participating from Pakistan including Face Fresh, Faiza Beauty Cream, Golden Pearl Cosmetics, Kings Chemical Corporation, Mohammad Hashim Tajir Surma, Noor Gold Cosmetics are few of the companies participating directly with private stands and Addmore Cosmetics International, Black Rose Cosmetics, Professional Beauty Solutions (Beauty Care), Shrooq Pharmaceutical, Shanns Cosmetics & Chemicals and others are participating under the pavilion of TDAP. Pakistani exhibitors present products such as Cosmetics & Skincare, Male Grooming - Hair & Shaving, Professional Manicure/Pedicure & Accessories, Personal Care & Hygiene and Fragrances.
Beautyworld Middle East is not an event only for beauty products but it's about enhancing overall beauty. Beautyworld manage to bring top brands of beauty products and hair & makeup artists to come at one platform from all over the world. Hair Education by GHD, Official Beauty Experts, Fragrance Stations are few of the world's renowned products that works as an attracting element for the visitors.
To encourage the professional visitors, Beautyworld also sets competitions like "The Nail it: and "Battle of the Barbers". Makeup has been part of human life from centuries but from last many years grooming of nails and making new hairstyle has become a new trend.
There will be a conference and workshop on non-surgical methods of anti-aging, new techniques and technologies for skin tightening including lasers, RF technology and other ablative technologies will be featured as well.
The last edition of fair in 2017 had 1,570 exhibitors from 57 countries and 42,012 trade buyers from more than 135 countries made their way to Dubai.
Over 500 visitors from Pakistan also attend the show and they buy various products like skincare, perfumes etc. A large number of salons and hairdressers also attend the show and conferences. In 2018, 28 companies from Pakistan will attend the show where more than 135 countries representing from the buyers side.