President Sialkot Chamber of Commerce and Industry (SCCI) Zahid Latif Malik has urged upon the government to focus attention on setting up "Shared Showrooms and Display Centres" in potential markets on top priority basis. Talking reporters on Sunday he said that world-wind business trends were changing fast globally a new concept of Shared Showrooms has been introduced in various countries to offer shared storage services for the demonstration and submission of samples.
The SCCI President further added that the state of the art facility hosts several booths and mini showrooms where exporters can permanently display their products for the potential buyers in international avenues and the shared showrooms is the cheapest way to have samples available for demonstration in another country.
He was of the opinion that such marketing strategy will an opportunity to Pakistan to step ahead of its competitors and take "Made in Pakistan" branding to another level and ensure increase exports. The SCCI President suggested that the government to take drastic step for setting up of sector specific Export Promotion Councils in the country. The proposed councils should be established for all the export sectors to enhance their exports and these councils should work under Commerce Ministry for the betterment of export industry, he added.