Market Driven Development of Surgical Cluster Sialkot under Punjab Cluster Development Initiative (CDI) supported by United Nations Industrial Development Organization (UNIDO) and Punjab Small Industries Corporation (PSIC) in collaboration with Surgical Instruments Manufacturers and Exporters Association (SIMAP) has conducted two training workshops on "Export Marketing Plan Development" for 55 surgical manufacturing companies.
UNIDO has fielded two international experts having sound experience in market intelligence and export marketing to build capacities of the cluster companies and business development service providers on export marketing.
Subsequent to the trainings, the experts are holding one-on-one exclusive session with each company so as to address company specific issues and challenges related to export marketing. The companies will be submitting their "Export Marketing Plan" to the international experts for finalization.
These training workshops have been conducted under the "Cluster Development Initiative (CDI)" Project being implemented by UNIDO and PSIC under the framework of the Punjab jobs and competitiveness programme. Surgical cluster is one of the four selected industrial clusters under the CDI project where UNIDO's cluster development methodology is being implemented. In this connection, subsequent to thorough consultation and diagnostic of the surgical cluster "Market Intelligence and Export Marketing" has been identified as one of the key challenging areas impeding export led growth of surgical instruments cluster of Sialkot.
To overcome this barrier and to build capacity of the cluster companies on contemporary marketing management techniques UNIDO and PSIC are now implementing "market driven development of surgical cluster Sialkot" intervention under the CDI project.