As Emmanuel Macron prepares to pitch a dynamic new France to dozens of business leaders on Monday, many are wondering if the former banker can first win over his opponents.
Macron is gathering 150 top executives at the sumptuous Versailles palace for the second edition of his "Choose France" summit, to show off reforms aimed at drawing more foreign investment.
Executives from blue chips like GE and Microsoft to tech darlings like Uber and Snapchat are expected to attend before heading to the Davos forum this week in Switzerland.
Last January the young centrist was basking in the success of labour and tax law overhauls and stressing how he had delivered on promises to make France more competitive and attractive.
This year, however, the unnerving images of street fighting and vandalism during two months of fiery "yellow vest" rallies against him could make such claims a more difficult sell.
"It's a completely new picture - Macron is all alone and facing serious opposition," said Jean-Paul Betbeze, an economist who has watched several governments grapple with reform drives. Last Saturday's protest, the 10th since November, drew 84,000 people, and sporadic clashes again broke out against the 80,000 police deployed nationwide.
"The country's attractiveness has collapsed," Frederic Sanchez, head of international activities for the Medef employers' federation, said earlier this month.
"When you're watching from the US, you'd think France is in the middle of a civil war."
The government insists the protests haven't dented the country's appeal as the second-biggest recipient of foreign investment in Europe, behind Germany but ahead of Brexit-bound Britain.
It points to an update in December and early January of the annual survey by the Business France promotional agency, which showed the violence had not shaken that conviction.
Foreign investments in France surged nearly 40 percent last year to 44 billion euros, statistics office Insee says, with the government touting new projects by Google, Toyota, Facebook and Novartis.
"Overall foreign executives remain positive on France's attractiveness, and the progress made over the past 18 months hasn't been called into question," the Finance Ministry said last week.
France is also banking on multinationals coming to France in the wake of Brexit, particularly from the financial sector.
"For now nobody is telling us they're cancelling a move to Paris because of the yellow vests," said Robert Ophele, head of the French markets regulator AMF. Economic growth has already slowed markedly in recent months and is expected to reach just 1.5 percent for 2018 according to the Bank of France, after 2.2 percent in 2017.
The decline reflects in part the toll taken by the protests, which saw dozens of stores looted in Paris and other cities and forced others to board up their windows during the crucial holiday shopping weekends.
Already before Christmas the FCD retailing association had tabled lost revenue for the sector at some two billion euros.
"Growth had already slowed and is going to slow further, meaning unemployment could rise - and that's when the Macron 'machine' risks stalling," Betbeze said.
Macron's promise to restore the French public finances to health has also taken a hit after he tried to quell the anger of the "yellow vests" by offering 10 billion euros of wage increases and tax relief for low earners and retirees.
That will push France's budget deficit above the EU-mandated three-percent limit of GDP, and companies are likely to be targeted to help make up the shortfall.
Finance Minister Bruno Le Maire confirmed Sunday that Amazon, Google, Facebook and other US digital giants will face a new tax on their French earnings starting this year.
Macron's woes could also provide grist to populist anti-EU movements elsewhere just as he is trying to spearhead a pro-Europe alliance for European Parliamentary elections in May.
Surveys for the vote already show his Republic on the Move party neck-and-neck with the far-right National Rally led by Marine Le Pen - his opponent in the 2017 presidential run-off.