The renowned skincare brand, Physiogel, also the official red carpet sponsor for FPWSS'19, revealed Ayesha Omar, as its new Brand Ambassador on 13th March, Day Two of the event. The lavishly appointed purple and white Physiogel booth was abuzz with celebrities and influencers, all anticipating a glamorous reveal, eager to be introduced to the new face for Physiogel Pakistan. Ayesha takes over from Aisha Khan as the new face of Physiogel, an innovative brand that caters to those with dry and sensitive skin.
Ayesha Omar's grace and confidence makes her the perfect fit for a skincare brand like Physiogel, which, through its campaigns, reflects the ideology of being 'Physiogel Confident.' Over the years, Ayesha Omar has established herself as one of Pakistan's most successful actresses having acted in numerous television series and popular movies like Karachi Se Lahore and 7 Din Mohabbat In, to name a few. She is a diverse personality having been a VJ, Singer and model.She has been recognized for her work both internationally and locally. She is now the Brand Ambassador for Physiogel and will be the face of the brand for various Physiogel campaigns throughout the year.
At FPW SS '19, prior to Ayesha Omar's reveal, Physiogel host Anoushey Ashraf engaged with prominent media personnel as they gathered around the Physiogel booth near the purple carpet, drawing attention to the brand unique points like bio-mimic technology, which replicates the composition of skin. A countdown played on the screens and Ayesha Omar was seen gracefully entering through a stunning purple and white floral arch that made for an Instagram-worthy entrance.-PR