Unilever has partnered with Pakistan Customs in curbing imports of counterfeit toiletries and face creams containing substandard and hazardous ingredients. The import of such counterfeits compromise the integrity of reputed brand names, besides cheating public at large. Our joint overtures with Customs IPR Enforcement has minimized the import of counterfeit toiletries and face-care products in Pakistan, besides circumventing import of counterfeit packaging material for domestic counterfeit production.