Effie Pakistan is a non-profit organization formed in partnership between Pakistan Advertisers Society and Effie Worldwide. It recognizes outstanding marketing ideas. The award is presented to companies with significant achievement in marketing communications, with Activemedia taking multiple awards this year.
Activemedia won Effie in 5 categories including Coca Cola Food and Music Festival (producers and organizers), Coke & Music, Coca Cola and Football, Telenor's North Plan and Telenor-i-Champ.
Speaking on the occasion, Saad M Khan, CEO Activemedia said, "We are pleased to announce yet another win and are very proud of the work we have done to achieve this. At Activemedia, our aim is to provide the best experiential experiences to our audience. It's wonderful to be acknowledged of the hard work and we hope that this win is a start to achieving further success. Our philosophy as a company has always been finding creative ways for consumers to interact with our client brands and bring brands to life through the power of the Big Idea! I would like to thank all out partners for their support. We also hope that the access to global expertise will pave the way for bigger wins for Pakistan."-PR