By The Way (BTW); a growing, revolutionary fashion house opened their store in the cultural and economic hub of Khyber Pakhtunkhwa, Peshawar. This premier event served as an opportunity for the people of Peshawar to experience fashion on a whole new level in the form of vibrant and trendy clothing for the girls on the go.
In a short time span, By The Way has evolved to provide a clothing range where East meets West at a very affordable price to cater the needs of all the girls. By The Way is a dynamic and bold fashion brand which lets girls go anywhere without compromising on their attire.
Speaking about the launch of their new store in Peshawar, S M Nabeel Director of Din Industries Ltd., a parent company of BTW said: "After the impressive response we received from the store in Giga Mall, we were compelled to open another flagship store in the tourist center of Pakistan, to broaden the company reach.
By The Way derives its inspiration from the online chic trends and delivers the popular culture in the form of ready to wear outfits at affordable prices which will certainly appeal the audience of Peshawar."
BTW is an all- inclusive fashion brand offering bold and a la mode designs, the clothing line is not only affordable but it is also made up of exceptionally high-quality fabric and stitched with expert finesse to provide extraordinary value and customer service.
The brand aims to empower girls to be confident in them and be who they really want to be. Other than offering trendy clothing By The Way also has a wide range of accessories, footwear and bags to help women thrive fashionably in the sphere of life encompassing affordability, comfort and style.-PR