Facebook said Monday it is working to stop advertisers from changing headlines in links to news stories after concerns raised by a British political party's altering of one such link.
The leading social network confirmed the internal effort in the face of concerns over a BBC headline altered in an ad to evidently change the tone of an article about British government spending on education.
"We are working to put safeguards in place by the end of the year to ensure publishers have control over the way their headlines appear in advertisements," Facebook said in response to an AFP inquiry.
The new policy came over complaints that advertisers might be able to deceptively modify the content in news stories shared on the huge social network.
A recent Conservative Party Facebook ad "seems to have altered the headline of a BBC News article on an education spending announcement to make the government appear more generous than it is being," British fact-checking charity organization Full Fact said in an online post.
The fact-check group said the altered headline was "misleading" by making the funding "seem comparatively much larger than it really is."