Ranveer Singh's love for music was evident in his last film 'Gully Boy', where he rapped and sang every song himself. Now the actor has launched his own music record label ‘IncInk’, which will find future music stars in India and present them globally.

The ‘Padmaavat’ actor has teamed up with filmmaker/musician Navzar Eranee to give a head start to his passion project. “We are first starting with launching some really raw, immensely talented, new rap and hip-hop artistes who we believe will be the next superstars of the scene," Ranveer said.

He added that rap and hip-hop are the biggest thing happening in Indian music today. "Hindustani rap/hip-hop is telling our nation’s story and reality and we, at IncInk, want to bring out the real poets of our generation,” the actor added.

Ranveer further said, “As an outsider in Bollywood, I have always wanted to do my bit to bring out and support the outstanding talent that we have in every street of our country. So, when Navzar and I came up with the idea of IncInk, it appealed to my core, my heart. IncInk is my passion, and I intend to use this platform to give as many artistes, from across the country, a chance to dazzle India with their talent.”

The label has already launched its first single and music video ‘Zeher’ yesterday.