The award, which is one of the highest honours bestowed in the business and corporate communities in Pakistan, was awarded to the airline due to its popularity, strong company profile and commitment to its customers as shown by nationwide surveys.

The Brands Foundation, a public company monitored by the government of Pakistan, organises the award annually with the aim of promoting healthy competition among local, national and multinational brands operating in the country. The Foundation’s governing body includes Intellectual Property Organization (IPO-Pakistan), Pakistan Standards Quality Control Authority (PSQCA), the Ministry of Finance and the Ministry of Industries. It works in collaboration with the International Brand Council that ranks brands globally Amer Khan, Etihad Airways’ Area General Manager for Pakistan, Bangladesh, Nepal, Sri Lanka and Maldives. said: “We are honoured and pleased to win this prestigious award and believe it is a reflection of the positive progress that has been made in establishing the Etihad Airways brand, the hard work of our team, and the continued innovation in the inspirational travel experiences we offer our guests.”

The Chief Executive of the Brands Foundation, Shaikh Rashid Alam, said: “I’d like to congratulate Etihad Airways on this coveted award. Etihad Airways has consistently outpaced the market with the level of innovation it brings to the airline industry, so it's no surprise to see that it stands out as a leading brand in this category.”