At 1500 GMT the rand traded at 14.40 to the dollar, a 1.03 percent retreat from its New York close on Tuesday.
Investor appetite for the dollar strengthened as economic data showed sales of single-family homes jumped to a near 1-1/2-year high in March.
Consumer confidence dipped in the first quarter of 2019, to +2 from +7 in the final quarter of 2018. Consumers were neither optimistic nor pessimistic about the outlook two weeks ahead of a national election seen as a referendum on the economy.
"The consumer confidence number was very disappointing. Consumers are not confident, they don't have money, the cost of living is rising. That had a negative impact on sentiment towards the currency," said Maudi Lentsoane, portfolio manager at Lehumo Investments.
In government bonds, the yield on the benchmark issue due in 2026, rose 2 basis points to 8.57 percent.
The bourse ended lower on Thursday, snapping a four-day winning streak as traders followed in the footsteps of other emerging markets.
The benchmark JSE Top-40 index ended 0.74 percent down at 52,785 while the broader All-share index slipped by almost the same margin to 59,102.
"It's a rotation away from emerging markets into developed markets. Emerging markets have fallen out of favour," said Greg Davies, a trader at Cratos Capital.