LAHORE: The Body Shop® Pakistan launched a new range of fragrances, Scents of Life in Packages Mall, Lahore. The Media Launch took place where the whole Scents of Life set-up and experience counters were set for the customers to check out and experience.

The celebrities who were present at the event were Cybil Chowdhry and Emmad Irfani along with many other known socialites and influencers. The activation and experiential part of the Scents of Life launch was extended for more people to come and explore the newly launched scents and create their own signature scent. The scents will be available in rest of the stores in Pakistan from the first of Ramadan.

The Body Shop® introduced a concept of layering in fragrances by giving people freedom to create your own scent. The whole idea of Scents of Life revolves around how people would want to express themselves with their taste and preferences in the scents that they choose.

‘Scents of Life’ is a range co-created with middle-eastern women and influencers. Fragrance lovers can now design their own bespoke fragrances with a mix and match collection of five Fragrances, five Essences and five Spritzes that are 100 percent vegan and cruelty-free.