Technology has progressed so much that now the world’s first digital dress, which cannot be even worn in real life and exists only online, has been sold for over $9,000 via blockchain.

Dutch startup The Fabricant, Dapper Labs and artist Johanna Jaskowska recently sold a digital, only online existent dress named Iridescence for $9,500, that too on blockchain. Since the clothing is only in digital form, the buyer can’t see it, touch it, or wear it in real world.

For making the digital dress, the creators will ‘tailor’ it for the buyer based on their picture. According to Engadget, the dress is based on 2D patterns that are used for conventional clothes and 3D design software, so that the wearer could theoretically create a real life equivalent through the digital dress.

 

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MINDS. BLOWN. . $9.500 for the first ever digital couture to be auctioned on the blockchain. We actually sold one of our items that has never been physical. Someone owns it now, and will be able to wear it if they choose to. . Created by us, worn by @johwska, auctioned by @Dapper_Labs at #EtherealNY 📸 @bleumode . Thank you everyone for your support and believing in what we do. This is a dream coming true.

A post shared by The Fabricant (@the_fab_ric_ant) on May 11, 2019 at 4:29pm PDT

However, the reason for the dress is that one, it is environmentally friendly – it won’t require using up of fabrics on clothing that might only be worn a few times. Also, the digital dress can be a great way for influencers or online celebrities to spice up their look without actually having to shop for real clothes.

Also, as per Tech Times, since the dress is digital, the possibilities in terms of art, design, and aesthetic are infinite. “Global brands in the real world apparel market are vying to enter the digital-only fashion space to forge deeper engagement with ‘Gen Z’ consumers — those born after 1997 who have only known a digitally connected world,” according to The Fabricant.