Commenting on this association with Samsung, Humaima remarked that, "Samsung is a brand that celebrates talent and creates the future we are all working hard for. I tend to endorse brands very selectively as I need to relate to the brand as well as believe in it. This will certainly be an exciting journey for me, Samsung customers and the public."

According to Faridullah Jan, Head of Mobile Phones Division at Samsung EC Pakistan, "We are very excited about this partnership with Humaima Malick because we want to connect with our customers delightfully and we find in Humaima all the values we stand for and work tirelessly to achieve. She is an optimistic believer, a relentless innovator and a passionate creator and these values make up the Samsung brand."

"Samsung as a brand is born out of a commitment to relentlessly pursue a better tomorrow by creating the future hand in hand with our customers through innovation and an optimism that says it’s all possible. The Samsung Galaxy series stands for innovation, change, discovery, self expression and excellence in performance. We want to further connect with our customers at all touch points, especially through style and reliability since it is one of the passions of peoples in Pakistan," he continued.