The consumer products giant, with brands like Tide detergent and Bounty paper towels, said sales rose 3.6 percent in the latest quarter to $17.1 billion, with gains in four of five business segments.

Shares jumped 4.7 percent to $121.19 in pre-market trading following the results, which topped expectations excluding one-time items.

But the company reported a $5.2 billion quarterly loss following an $8 billion accounting hit on the lower value of the Gillette shaving business.

The company said the non-cash charge was due primarily to currency devaluations since P&G acquired Gillette in 2005.

The Gillette write-down also comes on heels of weakening sales in the grooming segment the last few years.

The company has pointed to a greater social popularity of beards and facial hair, but the business also has been challenged by newer competitors in developed markets, such as online-focused Harry's and the Dollar Shave Club.

P&G chief financial officer Jon Moeller described the write-down as driven by accounting rules and stressed that grooming remains a viable long-term business that is among the company's most global products.

"Grooming continues to be a very attractive business," he said on a conference call with reporters.