KARACHI: Delta Air Lines has appointed Air Transport Activities (Pvt) Ltd., part of the Avari Group, as its General Sales Agent (GSA) to strengthen the airline’s sales and marketing presence in Pakistan.

As part of the new agreement, Air Transport Activities will open dedicated Delta-branded sales offices in three cities – Islamabad, Lahore and Karachi – making it easier for customers to book travel on Delta and its partners between Pakistan and the United States.

Air Transport Activities will exclusively represent Delta in Pakistan through proactive sales activities including reservations and ticketing, as well as marketing initiatives to promote the airline in the country.

Delta’s Pakistan sales operations will be overseen by Sofia Arif, General Manager Passenger Sales and Marketing.

“Expanding Delta’s sales presence in Pakistan with three sales offices will facilitate business and leisure travel between Pakistan and the U.S., with convenient options via London, Paris and Amsterdam,” said Jimmy Eichelgruen, Director Middle East, Africa and India Sales.

“As Delta continues to offer more ways to connect the world, we look forward to working with Air Transport Activities to help us grow in the market and welcome more customers from Pakistan on board.”