WWF Pakistan, in collaboration with The Coca Cola Foundation has initiated a month-long pilot plastic recovery and recycling project, 'Tackling Plastic Pollution in Pakistan'.

The project aims to raise awareness about plastic pollution by establishing a plastic recovery facility in three major commercial areas of the city including Packages Mall, Fortress Square and Emporium Mall to encourage citizen's engagement for plastic waste segregation and to improve recycling of plastic bottles. Citizens will deposit their used PET bottles to the recovery facility and the collected bottles will then be sent to WWF's partner waste collector, Amal for recycling.

A recent report, No Plastic in Nature: Assessing Plastic Ingestion from Nature to People, based on a study commissioned by WWF carried out by the University of Newcastle, Australia showed that people on average could be ingesting about five grams of plastic every week, equivalent to the weight of a credit card, through the air they breathe, the food they eat and, especially, the water they drink. It suggests that people are consuming about 2,000 tiny pieces of plastic every week. That's approximately 21 grams a month, just over 250 grams a year.

Speaking on the occasion, Muhammad Rizwan, Minister for Environment Protection Punjab, urged the public to conserve natural resources by reducing their use of plastics in their daily lives. He further said that it is the most important duty of every citizen to play their part in tackling plastic pollution that is plaguing our environment. He also spoke about the measures taken by the provincial government to cope with plastic pollution. He emphasised that a strong will is required by people to reduce their use of plastic."

Copyright Business Recorder, 2019