Speaking about the launch of their new store in Bahawalpur, S M Nabeel Director of Din Industries Ltd., a parent company of BTW said: "After the impressive response we received from the store in Peshawar, we were compelled to open another flagship store in the ancient centre of Pakistan, to broaden the company reach. By The Way brings in the elements of its inspiration into its collection and accessories to deliver the popular culture in the form which will definitely appeal the audience of Bahawalpur."

BTW is an all-inclusive fashion brand offering trendy and vibrant clothes for girls on the go and encourages self-expression in women through their fashion choices. The brand offers bold designs and flattering cuts to encapsulate fashion in unique designs. BTW aims to provide its customers with a fun and quirky range of clothing and accessories so that they can epitomise themselves in a modern image.-PR

Copyright Business Recorder, 2019