The growth in sales was a result of focused demand generation activities, introduction of new products and continuous investment behind brands. The results were announced upon the conclusion of the meeting of the Board of Directors on Oct 29, 2019. The revenue of the company was recorded at PKR 87 billion for the nine months ended Sep 30, 2019, a decrease of 4.2% as compared to the same period last year. Net profit for the same period decreased by 36.7% to PKR 5.4 billion primarily due to higher input and energy costs and the imposition of sales tax and federal excise duty on milk powders and beverages. Despite the tough economic environment, the management remains committed to meeting consumer expectations by offering quality and value-added products while remaining focused on optimization of the value chain.