Through this implementation, Jazz will be able to ingest and analyze data in real time from various sources, and in turn, uncover customer behavioral insights and make more informed data-driven decisions. As a result, Jazz customers will benefit from more customized experiences and engagements, such as more relevant services and offers based on their data and mobile usage history.

"Digital and data transformation is barreling towards every industry, and in this rapidly changing landscape it is inevitable to keep up with latest technologies. We aim to become a next generation enterprise characterized by the ability to fully exploit data using best-in-class technologies," said Aamir Ibrahim, CEO Jazz. "Our partnership with IBM will help us in successfully executing against a more accurate and data-driven business strategy."

"In today's world, data is a fuel for innovation and success. Businesses can no longer afford not tapping into the intelligence hidden in their data," said Ghazanfar Ali, Country General Manager, IBM Pakistan. "Through IBM's analytics capabilities, Jazz will not only be able to personalize customer experiences and offerings but create new revenue streams."-PR

Copyright Business Recorder, 2019