At-Tahur Ltd, purveyor of Pakistan's leading milk brand Prema, has been conferred with 'Brand of the Year Award 2019' for the Best Milk and Yogurt category, by The Brands Foundation.

'Brand of the Year Award' is a distinctive and premier recognition for a brand recognized as a leader in its industry segment based on current year market standing and consumer preference. Being conferred this reward is a recognition that Prema is the most trusted and preferred brand based on market survey, popularity and strong market standing.

Prema was established in 2007 and has been in successful operations for over 11 years. They are the market leader in fresh pasteurized milk and yogurts on account of their immaculate quality.-PR