Regional President of International Apparel Federation (IAF) and Chief Coordinator Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) Ijaz A Khokhar has suggested that the government concentrate on providing soft loans to the exporters engaged with garment industry for upgrading their industrial units and adoption of new technology across the country.

Talking to Business Recorder here, on Sunday, he said that technology development is determining factor and greatly influence the apparel industry in areas such as management performance, product development, marketing and many more. The modernization of industrial units would enable the businessmen to improve their quality of products as well as enable them cope the fast changing global trends, he said.

He said that Pakistan is emerging as a promising market for global brands and retailers, adding that Pakistan also contributes to the worlds textile and apparel market. In last decade capacity of spinning, weaving and apparel making had grown tremendously especially in Asian countries he pointed out.

Ijaz said that world apparel is changing rapidly and these changes had profound impact on the economy of Pakistan including our labour market and under the circumstances there was a great need of shaping future not only for the apparel sector but also for the whole country for shaping the destiny of Pakistan. Ijaz further added that the close relationship of apparel with human development had a particularly profound resonance in developing world especially countries like Pakistan.