Pakistan Cables announced the launch of an experience based program, 'Shahbash Ustaad' for its Loyalty Club members recently. 'Shahbash Ustaad' is developed to recognize the efforts of top performing electricians, who work diligently and support the company's mission of providing world class wiring solutions manufactured by Pakistan Cables.

Winners of Shahbash Ustaad are selected among members of the company's ongoing Loyalty Club, followed by a series of verifications. Upon successful selection, the selected 'Ustaad' is rewarded with a fun filled day with his family.

As part of the roll out, Muhammad Aslam from Karachi, Muhammad Naveed from Lahore, Shabir Ahmed from Islamabad and Mujahid Hussain from Multan were selected. Members have widely appreciated the efforts by the company for celebrating and rewarding their hard work in a unique way.

Pakistan Cables set up the Loyalty Club in 2005. Since then a number of electricians have been part of it and continue to earn rewards through it. Upon purchase of a product, members can take the coupon out of the box and submit points against each coupon. The points are redeemed against prizes, information of which members can access through catalogues and a dedicated call centre facility.-PR