"Bizmine is a step forward toward enhancing Telenor Pakistan's B2B service portfolio and will become a crucial tool for businesses to make the right decision at the right time," said Haroon Bhatti, Chief Business Officer, Telenor Pakistan.
Bizmine offers a unique solution to business leaders, allowing them to break through the clutter of information and build a stronger connection between their products and consumers. Its data-driven market research based on a very large and comprehensive data set aggregated and anonymized, can be delivered in a very short time while ensuring cost effectiveness in comparison to traditional market research exercises.
The market research is continually updated and can be made available through a subscription model. The Bizmine portal can be used by marketers to create virtually thousands of consumer segments for running targeted campaigns. Telenor Pakistan will be offering enriched Analytics as a Service, based on Advance Analytics and Machine learning, to help organizations run analytics where they do not have the in-house capability.