Pakistan-China Joint Chamber of Commerce and Industry (PCJCCI) has launched a move to equip SMEs with the skill of financial modeling and digital marketing.

The Chamber is going to hold first episode of this programme as a one-day workshop in collaboration with Featured Training and Advisory Consultants (FTAC) on Saturday (today) with a motto "Together let's achieve it".

At a joint coordination meeting held Friday, PCJCCI President Zarak Khan said the workshop would prove to be a transformative tool for entrepreneurial thinkers for launching new ventures and also developing the older ones. "There is a dire need of new business ventures in the country to engage the increasing population of youth on jobs," he added and urged the youth to acquire modern techniques of management and marketing based on internet.

He assured of the fullest efforts to promote entrepreneurship's modern techniques in collaboration with the national and international business development organizations.

CEO FTAC Chief Executive Officer Maryam Zafar said FTAC was committed to increase gender diversity in the corporate and entrepreneurial ecosystem of Pakistan through women empowerment. "Digital aspects of business for successful marketing play a vital role in making the youth self-reliant and self-sufficient. In this workshop, we will be discussing the financial modelling and also maintaining the balance sheet for SMEs by using Excel. Digital marketing hacks using Facebook and Instagram," she said.

Designing of brochures and logos, selection of right audience to boost your sales would also be taught to the participants on this occasion, she added. She said, "Our motto is to create awareness regarding financial management, budgeting and planning for both SMEs and Corporate sector at large."

FTAC Co- Founder Aftab Azeem said, "We want to expand practical, hands on learning approach through motley events and workshops so the Pakistan can have experienced and well organized professionals who can add value to the overall entrepreneurial and professional Eco-system of my beloved country."

Usama Nasim, a digital marketing and communication expert, said that "in this workshop participants will also be provided an opportunity to get one-on-one advice from market experts regarding your business registration and tax matters."