Australian Prime Minister Scott Morrison faced renewed criticism Saturday, after sharing bushfire themed party campaign ads that opponents condemned as "disgusting" and a respected defence association said was "milking" the crisis. Facing sustained anger for his handling of the months-long crisis, Morrison sought to get on the front foot Saturday, announcing increased military assistance to beleaguered volunteer firefighters. In a string of media appearances, he vowed every resource would be provided to help ease a disaster that has killed 23 people and burned swathes of the country, announcing more funding for water-bombing planes and the call up of 3,000 reservists.

But he found himself in fresh scandal late Saturday after tweeting a video heralding his announcements about the military, and his Liberal Party made a similar post linking to the party website.

The non-partisan Australia Defence Association, a public-interest watchdog, said the Liberal Party advert was a "clear breach" of conventions keeping the military out of politics and accused the party of "milking ADF support to civil agencies fighting bushfires".

There was more fervent criticism from Morrison's political opponents for his tweet that promised "more Defence Force boots on the ground, more planes in the sky, more ships to sea, and more trucks to roll in to support the bushfire fighting effort".