Prime Minister Imran Khan Monday said the cancerous threats of drug and child abuse could not be defeated unless collective efforts were made by all strata of the society, and stressed upon wider and effective mass awareness in this regard.

He underlined that the society had not yet been realizing the dangers posed by the two challenges, which could have alarming impacts upon the younger generation of the country.

The prime minister was addressing the launching ceremony of 'Zindagi' app developed by the Ministry of Narcotics Control to create mass awareness and prevent the drug use in young generation.

Referring to the drug abuse in educational institutions, he said the vulnerable youth fell victim to the evil due to their immaturity.

Similarly, the shameful child abuse was turning out to be an endemic as the victim families did not want to highlight the issues out of social taboos, he added.

Imran Khan noted that the introduction of new technology like use of smart phones was not only helping in the creation of mass awareness, but also worsening the risks posed by the evils.

He said the government had decided on emergency basis to tackle the evils with full force and emphasized that the parents, educational institutions and Ulema should play their critical role in the mass awareness against them and their prevention.

Minister for Interior Brig Ijaz Ahmad Shah(retd), Minister of State for Narcotics Control Shehryar Afridi, PM's Special Assistant on Information and Broadcasting Firdous Ashiq Awan, PM's Special Assistant on Health Dr Zafar Mirza, high officials, foreign representatives and diplomats were present on the occasion.

The prime minister, during the ceremony, also formally launched the Zindagi app. He said the launching of the Zindagi app would help realize the parents about the dangers of twin threats emanating from the drug and child abuse, observing that the teachers would have a leading role in that regard as well.

He called upon the whole society to play their role in making the collective efforts through intensive awareness and prevention measures.

He said he was alarmed with the reports presented by the inspectors general of police Islamabad and Khyber Pakhtunkhwa about the use of ice drug by the students of elite schools.

The prime minister said the evils could destroy the future of younger generations as the nascent youth were kept on switching from one drug to other. The powerful mafia had been involved in the business.

As part of the awareness drive, he agreed that he would ask the federal education minister to talk to the provincial ministers about the circulation of a booklet in the educational institutions, which had been prepared by the ministry concerned.