Speaking about his appointment, Syed Muhammad Taha said: "I am truly honoured to lead the country's largest oil marketing company with utmost devotion. PSO has huge growth potential in fuel and non-fuel retail, as well as in the lubricants segment. I am well aware of the chronic problems the company is facing, including the alarming level of receivables from various sectors."

"We will not only keep a focus on growth strategies in market-share and profitability but will also look into ways to diversify in and outside our core business areas. To achieve this, synergies will be created within various operating units of the company with the aim to better serve our customers and stakeholders."

"I have a firm belief that with help and support of my team members at all levels of hierarchy in the company; we will be able to take PSO to a whole new level in terms of growth and efficiency."

In his last 19 years of executive level management experience, he has been a member of the change management team with specific reference to K-Electric and PSO, where he was an integral member of the leadership team that turned around these struggling enterprises into highly profitable concerns. -PR

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