"Growing up, sportswomen were less visible in the media and there is still a gap when it comes to women's sports, which is why representation is so important." She added: "I hope little girls will see my doll and be inspired to take up and continue to enjoy sports."
Lisa McKnight, global head of dolls at Barbie, said the aim was to shine a spotlight on "powerful, diverse role models" ahead of International Women's Day on March 8. Heather Smith, associate head of innovation at Women in Sport, said too many girls were missing out on the physical and mental benefits of sport.
"Sport and physical activity is a fantastic way to build girls' confidence and resilience, helping them become healthy and happy young women," she said.