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The 2020 edition of the Lux Style Awards has been officially cancelled and the show's funds will be redirected to efforts fighting against the COVID-19 crisis in Pakistan, according to a press release.

"Lux Style Awards has decided to not go ahead with the grand awards ceremony in 2020. We will instead redirect our show funds to partner with the Akhuwat Foundation in order to support the impacted members of our entertainment and fashion industry," the statement said.

"Today, in these tough times, we want to support the members of these industries, whose lives and jobs have been affected by the pandemic," said Asima Haq, the Beauty and Personal Care Director at Unilever Pakistan.

“The Lux Style Awards have always stood as one the most esteemed platforms to recognize and celebrate the best in Pakistan’s Entertainment & Fashion Industry. We recognize the impact of this postponement and urge everyone to stay together in strength and spirit,” added Amir Paracha, chairman and CEO of Unilever Pakistan.

With the pandemic cancelling public events and large gatherings globally in every sphere, it's good to see the LSA team thinking ahead and caring for the community and fraternity.