Daraz, the leading online marketplace in the country, has launched the Humqadam program to lessen the financial duress on small-and-medium enterprises during a period of economic instability caused by the outbreak of the COVID-19 pandemic.

With the Humqadam program, Daraz is offering a subsidy of Rs45 million to small-and-medium businesses and inviting them to establish their online ventures on the platform with the promise that they will not be charged commission for the months of May and June.

As the restrictions imposed on businesses under the lockdown are relaxed and they are permitted to operate online, the Daraz Humqadam program is a ready solution to brick-and-mortar establishments that want to shift towards ecommerce but do not have access to logistics or technological expertise.

Through the program, sellers will also have access to free business consultation and education on ecommerce operations through Daraz University, an online platform.