Sidra Iqbal is the first Pakistani Anchorperson who hosted the very popular Digital platforms of the annual Bollywood IIFA in Singapore. The coverage and interaction was streamed live on the official IIFA online channel and YouTube peaking at over 200,000 viewers simultaneously across the world.

IIFA in the last 12 years has become an international event that is awaited enthusiastically by the Indian film fraternity and the global audience.

The year 2012 marks the 100th year of the Indian cinema and in concurrence to the birthday festivities, Wizcraft international Entertainment, the producers and the creative force behind IIFA, introduced this year’s IIFA celebrations with such splendour that was beyond imagination.

The prominent Anchorperson of Pakistan Sidra Iqbal also joined the grand celebration in the Lion City, Singapore.

Her charming and pleasant personality made her a favourite of all Bollywood celebrities quickly and she acquired the opportunity to interact and interview with Ranbir Kapoor, Priyanka Chopra, Shahid Kapoor, Farhan Akhtar, Zoya Akhtar, Rishi Kapoor, Kamal Hassan, Sridevi, Preity Zinta, Vidya Balan, Raveena Tandon, Prabhudeva and many more.

Sidra covered the Green Carpets for IIFA Rocks and IIFA Awards while engaging in various one-to-ones with the Indian film and media personalities.

The event marked not only the great success of Indian Cinema globally but also Pakistan’s synergy to modern age media channels as Statuspro; a young but successful PR agency from Pakistan was involved as the digital media partner for the IIFA event.