KARACHI: Ace cricketer Sachin Tendulkar will be the ambassador for an HIV/AIDS awareness campaign.

The cricket icon, who is no stranger to the work of United Nations Children Education and Fund (UNICEF) campaign to increase awareness of personal hygiene, will lend his voice to create public awareness about HIV/AIDS, thereby conveying a message that children are an urgent priority.

Tendulkar has a strong national and regional appeal and his involvement would play a significant role in creating public awareness regarding the issue as well as mobilizing action and resources from the civil society.

Sources revealed that campaign modalities will get finalized by next month.