After an exclusive launch, The Perfume Shop recorded that it sold one bottle of ‘Girlfriend’ every minute in its debuting week.

Michelle D’Vaz, National Advertising and PR Manager at The Perfume Shop said, “With the remarkable success of JB’s debut scent Someday, we are thrilled to say all records have been broken with the launch of Girlfriend.”

The online traffic of the store has also increased dramatically after the launch of the perfume. The store recorded an increase in sales by 132 percent in comparison to the same period last year.

“The online traffic has been remarkable and with one bottle being sold every minute it is safe to say Bieber fever is still a phenomenon,” D’Vaz added.