KARACHI: A good marketing strategy has become the backbone of commercial success in Bollywood these days.

Recently Salman Khan and Sonakshi Sinha appeared on the singing reality show "Sa Re Ga Ma Pa" to promote their upcoming film "Dabangg 2".

Now, the duo will be seen in another Star Plus show "Dia Baati Aur Hum". They were reportedly spotted at the shooting of the show in their on-screen characters Chulbul Pandey and Rajjo in the lead up to the Dabangg 2 release.

The film is a sequel to Salman Khan's "Dabangg" and is directed by Salman's older brother, Arbaz Khan. The film stars Salman Khan, Sonakshi Sinha, Prakash Raj, Arbaaz Khan and Vinod Khanna, and is due for release on 21st December, 2012.

Copyright Business Recorder, 2012